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Virgin Atlantic unveils new look

Published: 29 July 2010 18:12

Travellers heading to London Heathrow Airport will be able to see the new brand identity for Virgin Atlantic, which will be applied to its aircraft and advertising campaigns from today (July 29th).

One of the company's Boeing 747-400 aircraft has been showcasing the new design for passengers, featuring the Virgin Atlantic name printed across the whole plane and another logo underneath for easy identification in the air.

Steve Ridgway, chief executive of Virgin Atlantic, said that the firm has a history of investing during a downturn and it believes that the bold new livery will encourage growth over the next few years.

He added: "We're a dynamic and innovative British company and our new livery will really make us stand out from the crowd, both in the sky and on the ground at airports all over the world."

Virgin Atlantic recently celebrated the tenth anniversary of its provision of flights from London Heathrow Airport to Delhi, India.