How to travel like the explorer Sir Ranulph Fiennes
Tue 13 Dec 2022
Want to know how to travel like a world class explorer? Then read our guide on where to find real adventure this winter. The celebrated video of Sir Ranulph Fiennes OBE in which he announces he’s leaving the UK this year to head off in ‘search of the spirit of Christmas’ has been an industry acclaimed winner in the Christmas ad stakes. In response to massive demand, we’re sharing insights into how the film was made – and how you can also follow in his footsteps to northern Norway – to hop on board the Arctic Train from Narvik, as seen in the video.
Watch the Christmas Advert 2022 - Heathrow Express - Sir Ranulph Fiennes OBE
How was the video produced?
Heathrow Express’ PR team collaborated with London’s talented production company, Yada-Yada to pull together the concept with Sir Ranulph and his team of advisors. The most vivid memory which Sir Ranulph (or ‘Ran’ as he prefers to be called) speaks of being alone in the world’s most remote places, in extreme circumstances at Christmas time. Many of us can empathise, if away for work and apart from our loved ones. We often forget that our bravest of explorers are no different.
The main element of the storytelling was the letter which Sir Ranulph had to write to his family. He wrote a letter to them on beautiful headed notepaper, saying that he was sorry he’d not be joining them for turkey and trimmings as he was off to the North Pole. The most heart-warming message is that wherever we find ourselves, we are most comforted by being surrounded by love and goodwill.
The video featured the famous ‘Arctic Train’ which weaves its way through a stunning snowy Nordic landscape as it leaves the city of Narvik and the stunning St Pancras Renaissance Hotel. And Paddington Station, of course, platforms 6 and 7. Our home.
How can I discover Norway and Narvik in Sir Ranulph’s footsteps?
Travelling to Norway could not be easier; hop on board the Heathrow Express from Paddington to Heathrow airport. Book any of six daily flights to Narvik Evenes (EVE) airport via Oslo (OSL). Express buses to Narvik correspond to most of the flight arrivals from Oslo. Norway was recently voted ‘the safest country in the world to visit’. It’s also the best place to see the northern lights, now the UK’s number one bucket list activity. The Arctic Train is an unforgettable, 43 kilometre journey through a dramatic landscape which has significant historical links to the UK and World War II. To book, Visit Narvik | Winter
Where did the shoot take place?
The shoot was held at the stunning iconic St Pancras Renaissance Hotel, located 10 minutes away on public transport. It was specially chosen for its railway heritage and remarkable architecture - and because the hotel allowed our crew to film in the magnificent Chambers Club. The hospitality we encountered was second to none.
Sir Ranulph joined us for a pre-shot breakfast in the elegant Booking Office 1869 restaurant before holding us all spellbound with his astonishing tales of polar adventures, not to mention some really exciting travel documentaries and book releases. How does he fit it all in?
We filmed Sir Ranulph as he spoke about his upcoming adventures, not only travelling on our Festive Express, but also his future trips to far flung destinations beyond the Arctic Circle – a world which he’s very used to conquering. For example, we talked about the Arctic Train in Norway; a country which hold huge memories as many a fellow adventurer calls home.
The Hotel said: ''We are proud to partner with Heathrow, and specifically the Heathrow Express. The film stars Sir Ranulph Fiennes, 'the world's living greatest explorer', which aligns fully to the Renaissance values of exploration and discovery. We believe every trip is an opportunity to discover something wonderfully new, and the Heathrow Festive Express is just that!'' To book your event or stay, visit stpancraslondon.com
What does an adventurer carry, as luggage?
Heathrow Express are proud to partner with one of the world’s most sought-after British luggage brands, Globetrotter. Like Heathrow Express they are celebrating a big anniversary; us our 25th next year, and they their 125th.
We featured one of their Original Collection in the shoot, in a rich tobacco brown colour, very fitting for any budding adventurer to set off with, and like Ranulph, add to a collection of modern heirlooms. Even more interesting is that this suitcase was among the first to reach the South Pole and the top of Mount Everest.
If you’re a young ‘flashpacker’ and travel light, there’s also a range of more affordable carry ons and covetable accessories, for more information, visit Original Luggage & Suitcase Collection | Globe-Trotter
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