Gemma Collins sprinkles festive cheer to launch Heathrow Express Christmas 'Elf' Concierge Service

Mon 11 Dec 2023


Popular British television star, Gemma Collins, brought fun, smiles and plenty of sparkle to London’s Paddington station earlier today, when she jumped on board to launch the inaugural Heathrow Express Elf Concierge Service.

Gemma lit up the platform in a dazzling Fairy Godmother gown and, surrounded by a team of elf helpers, kicked off the campaign aimed at spreading some global festive cheer.

From today and until the 17th December, the Heathrow Express Elves will be busy handing out limited-edition Heathrow Express branded teddy bears, with Gemma and her elves gifting the first ones to delighted travellers this morning, as they set off on their journeys.

As part of the service, the Elves will also be on hand to help passengers with their luggage and onward travel advice and the magical, interactive experience will also include a huge Christmas tree and giant, Instagram-worthy baubles for capturing festive ‘s-elfies’ before getting on board.

With many people taking festive breaks for the first time since the end of the Pandemic and over half a million passengers expected to use the Heathrow Express over the festive period, the new Elf Concierge Service is not only ensuring travellers enjoy their Christmas journey in the most comfortable and convenient way, but also that they don’t reunite with loved ones empty handed.

It’s hoped the special edition teddies will travel far and wide across the globe and Heathrow Express organisers are also inviting travellers to snap their bear’s location and post on social media.

Gemma said, “It’s been great to help Heathrow Express launch their Christmas Elf Concierge service. I love this time of year and getting to spend it with family and friends. Hopping on board your train, safe in the knowledge that you’ve got a very cute teddy to gift a loved one at the other end is a really fun and lovely thing to do, and I’m delighted to be helping launch this magical experience and seeing these bears go global!

Mark Eastwood from Heathrow Express commented, “We’re very excited to launch our first Elf Concierge Service, which we hope will assist passengers jetting off on their winter breaks. Our team is expecting a record number of passengers to travel between Heathrow and central London over the coming few weeks and, with the help of our dedicated team of elf helpers, we hope we can make their journeys a little more magical.

Heathrow Express offers free travel to children 15 years and under, with a fare paying adult, so if you’re travelling on your own or with family or friends, make sure to visit the Heathrow Express Elf Concierge Service to add a sprinkle of Christmas magic to your journey.

For information:
  • Heathrow Express is a premium non-stop train service between London Paddington and Heathrow Airport
  • Our electric train journeys can take as little as 15 minutes
  • Large luggage racks are available to customers in all carriages
  • Tickets can be purchased online at or via the 'Heathrow Express' app. They can also be bought on the day from self-serving machines or a member of staff
  • Services run every 15 minutes from 5am to 11.40pm (please check your individual journey for times)
If you have any press queries please contact Laura Edwards, or 07818 013159