Is there a better city on the planet for shopping than London? If so, we've not found it. No matter what's on your shopping list you'll find it somewhere in a store here.
Of course there's Oxford Street and Carnaby Street, Selfridges, Hamleys and Harrods – but what about more quirky boutiques, cool designer shops and off-the-beaten-track markets?
If you're looking for retail inspiration, read on. Our team of London experts have lots of handy recommendations: the latest vintage shopping hotspots or boutiques to pick up the perfect last minute gift, to name just a couple.
From old favourites to new kids on the block, our resident fashion bloggers Aaron and Reuben Christian showcase their favourite UK brands and stores. Time to get shopping!
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Reuben Christian co-founded the fashion website Individualism. Visit us online to learn more about his outlook on fashion.
The Christian brothers – Aaron and Reuben – co-founded the fashion website Individualism in 2008, which five years on still prides itself on innovative content that celebrates and pushes the boundaries of men's style. Aaron is the site’s editor-in-chief by night, and a video style editor by day, while Reuben is a TV presenter and comic, as well as Individualism’s co-founder.
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