Heathrow Express is proud to be the Principal Partner of the England Sevens Team. As part of the four year partnership, Heathrow Express is also the Official Transport Partner of the England Sevens teams. The partnership provides quick airport transfer for both the men’s and women’s teams who last season alone accumulated over 80,000 miles by air.
Heathrow Express is an international brand with strong links in key seven’s markets and during the four year partnership will work closely with the RFU to further raise the profile of the rapidly growing sport and increase support for the England teams.
There are significant parallels between Heathrow Express and rugby sevens, with both focusing on speed and efficiency on a global scale. Heathrow Express offers the fastest way to travel between central London and Heathrow, the 15 minute journey equalling the time it takes to play a single game of sevens.
Keith Greenfield, Managing Director of Heathrow Express: “Heathrow Express is delighted to be on board with the England Sevens teams on their exciting journey. We are working closely with the RFU, and using the partnership to further promote the sport and Heathrow Express in key markets around the world. Our investment in rugby is at an exciting time for the sport, as the country builds up to hosting the biggest Rugby World Cup ever staged in 2015, as well as having the Olympics on the horizon in 2016.”
Rugby sevens and the HSBC Sevens World Series is an unparalleled attraction for Heathrow Express; with the Series broadcast live globally to 154 countries and its tournaments located in some of Heathrow Express’ key feeder cities, such as Hong Kong and Dubai.
Sophie Goldschmidt, RFU Chief Commercial Officer said: “It was a priority for us to secure a partner for the England Sevens and Heathrow Express is the perfect fit. The England squads compete in several markets which replicate the customer base of Heathrow Express, and they share our passion and commitment to growing the sport.”
What can fans expect of the partnership
This is the first time Heathrow Express has ever sponsored a sports team. The rapidly increasing fanbase means that rugby sevens is one of the quickest growing sports in the world. With attendance records at the HSBC Sevens World Series being broken year on year, alongside the sports inclusion in the Rio 2016 Olympic Games, the appetite for rugby shows no signs of slowing down. Through our rugby partnerships we’ll be sharing the smart perspective from the ever evolving world of rugby sevens; from the training techniques to the technology that keeps the players one step ahead.