Heathrow Express is proud to be an official partner of USA Rugby. The partnership includes shirt sponsorship of both the 15-aside and Seven-aside Men’s and Women’s USA Eagles teams.
Both Sevens teams have qualified for the 2016 Rio Olympics and claimed their inaugural HSBC World Rugby Sevens Series title at the London Sevens in May. The Men’s Seniors are competing in the 2015 Rugby World Cup where they face a tough group which includes South Africa, Scotland, Samoa and Japan.
The partnership supports Heathrow Express' strategy to grow its American customer base and with rugby officially the fastest growing sport in the US the partnership offers great brand exposure and synergy with the target audiences for both partners.
Nigel Melville, chief executive of USA Rugby, said: "Bringing a UK-based partner like Heathrow Express on board will help support the development of our national teams and the growth of rugby in the US as well as the development of the Eagles as a global sporting brand. It is also the quickest and most comfortable way for fans to get into the heart of the 2015 Rugby World Cup’s host city."
Fraser Brown, Heathrow Express, said: ‘Around one million Americans are involved in rugby currently. And that number is on the rise as rugby is one of America's fast-growing sports. With the 2015 Rugby World Cup being hosted in London we are anticipating large numbers of rugby fans arriving from the US so we couldn't have invested in US rugby at a better time.’
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