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NEW STUDY REVEALS KEY MOMENT BRITS SWITCH TO HOLIDAY MODE

• New research from Heathrow Express reveals 2 in 5 Brits (38%) think getting ready for a family holiday is more stressful than moving house, buying a home, or sitting a job interview.
  

• Over 7 in 10 parents (70%) aged 25-34 admit to forgetting essentials and re-buying them at the airport – with toothbrushes (31%), chargers (28%), underwear (10%) among the most commonly missed items
  

• Despite the pre-holiday pressure, nearly half of UK travellers (49%) say they feel like they’re on holiday as soon as they arrive at their destination
  

• To help families get into holiday mode faster, Heathrow Express is offering advance fares from just £10, with free travel for children under 15 – making it easier than ever to tick one important thing off the list early.

With October half term fast approaching and more than 7 million passengers expected to travel through Heathrow during the month – driven by the usual half-term surge¹ - families across the UK are gearing up for their next big adventure.

Holiday prep is all part of the excitement – but between packing lists, passports, chargers and snacks, there’s a lot to think about before the fun can begin, and getting everyone ready can feel like a mission in itself.

In fact, new research from Heathrow Express², the non-stop 15-minute service from Central London to Heathrow Central², reveals 2 in 5 Brits (38%) think preparing for a family holiday is more stressful than buying a house, moving, or even going through a job interview or exam. Among 25-34 year olds, that figure rises to 52%. And for 1 in 20 (5%), the pressure is on par with going through a break-up or divorce.

It’s no surprise, then, that even the most organised travellers sometimes forget the little things. Over 7 in 10 parents (70%) aged 25-34 say they’ve had to re-buy an essential item at the airport – with toothbrushes (31%), chargers (28%), and even underwear (10%) commonly forgotten.

Gen Z holidaymakers are the most likely to forget essentials, with nearly half (45%) leaving their toothbrush behind and over a third (38%) heading off without their charger in the rush to get out the door.

But even with the stress that comes with preparation, nearly half of all UK travellers (49%) say they feel like they’re on holiday the moment they arrive at their destination. In the South-West, that figure rises to 62%, and in London, to 57% - showing just how quickly families are able to unwind, switch off, and soak up the joy of being away.

Aoife Considine, Business Lead at Heathrow Express, said: “There’s nothing better than that feeling when your holiday begins – and we love being part of that moment for people.

With so much to think about in advance, finding just one thing to tick off the list early can make such a difference. With advance fares from just £10³ and kids under 15 travelling free⁴, Heathrow Express offers families a simple, stress-free way to start the journey. It’s a small step that makes a big difference.

We’re proud to make the first part of the nation’s holidays feel smoother and more enjoyable for all”.

With the journey to the airport often setting the tone for the whole trip, Heathrow Express is reminding families that a smooth start can make all the difference – and sometimes, the best packing hack is peace of mind.

For more information or to book £10 fares in advance, visit www.heathrowexpress.com

ENDS